Meta describes the feature in its developer documentation as letting a business onboard to the WhatsApp Business Platform "using their existing WhatsApp Business app account and phone number." After that, the business can send high volumes of messages through a partner's software, keep messaging one-to-one in the WhatsApp Business app, and WhatsApp keeps the message history in sync between both. Meta notes that support channels and partner documentation often call this feature "Coexistence".
Under the hood, Meta converts the existing WhatsApp Business account into a backward-compatible Messaging account. The account keeps its existing ID, and Meta shares the account with the partner business. You do not register a new number.
This table follows the feature comparison in Meta's onboarding documentation (last updated 26 June 2026). "In the app" is what happens to the WhatsApp Business app after onboarding. "Through the API" is whether the feature is available to software connected to the Cloud API.
| Feature | In the WhatsApp Business app | Through the API |
|---|---|---|
| One-to-one chats | Keeps working. Message edit and revoke are now supported. | Supported. Messages are mirrored both ways, and the most recent 6 months of chat messages can be synchronized. |
| Contacts | No change | Supported. All contacts with a WhatsApp number can be synchronized. |
| Group chats | No change | Not supported. Groups are not synchronized. |
| Disappearing messages | Turned off for all one-to-one chats | Not supported |
| View once messages | Disabled for one-to-one chats | Not supported |
| Live location messages | Disabled for one-to-one chats | Not supported |
| Broadcast lists | Disabled. You cannot create new ones; existing lists become read-only. | Not supported (use API campaigns and templates instead) |
| Voice and video calls | No change | Not supported |
| Business tools (catalog, orders, status) | No change | Not supported |
| Messaging tools (greeting, away message, quick replies, labels) | No change | Not supported |
| Business profile | No change | Not supported |
| Channels | No change | Not supported |
| Linked devices | Up to four companion clients. All are unlinked at onboarding, and you re-link the supported ones afterwards. | Not applicable. WhatsApp for Windows and WhatsApp for WearOS are not supported as companions. |
The practical reading: the app keeps almost everything it had, except the three one-to-one features Meta switches off and broadcast lists. The API side gains scale and automation, but it does not gain the app's own tools. Anything that depends on those, such as the catalog or groups, stays in the app.
Meta's documentation lists the system and user reasons a coexistence number can be disconnected from the API. Two are easy to trigger by accident:
Meta also tells partners that the Deregister API cannot be used on a number that is in use with both the app and the Cloud API. To disconnect on purpose, the business uses the app itself: Settings, Account, Business Platform, Disconnect Account.
Meta's documentation is explicit: after onboarding, messages the business sends through the WhatsApp Business app continue to be free, while messages sent through the Cloud API are subject to Cloud API pricing. Since 1 October 2026 that includes service messages, which Meta now bills per message after the first 1,000 per number each month. See our breakdown of WhatsApp service message pricing by market for the numbers.
That creates a real trade-off. Replies a person types in the app cost nothing; replies sent by software are billable. It is a reason to keep complex, human conversations in the app or the shared inbox, and to use automation where it saves time rather than as the default for every reply. It is not a reason to avoid the API: automation, scheduled campaigns, team assignment and reporting are what the API adds.
| Your situation | Best fit | Why |
|---|---|---|
| One person or a very small team, a few hundred chats a month, no automation needed | Stay on the WhatsApp Business app | Free, simple, and its own tools (catalog, labels, quick replies) do the job. |
| You want a shared inbox, automation and campaigns but must keep your number, your chats and the app | Coexistence | Keeps the app and history, adds API features on the same number. |
| You rely on groups, broadcast lists, calls or the catalog inside WhatsApp | Think twice | Groups and calls are not supported through the API, and broadcast lists switch off in the app. |
| Large-volume sending, strict throughput needs, or no use of the app at all | Full Cloud API number | Coexistence caps throughput at 20 mps; a number used only on the API is not bound by that. |
With ChatDaddy this flow is guided for you. See the Coexistence setup guide and our Coexistence overview, or compare it with a full API number in WABA vs Coexistence.
ChatDaddy supports WhatsApp Coexistence, so your team can keep using the Business app on the same number while automation and the shared inbox run through the API.
See how Coexistence works with ChatDaddyYes, through WhatsApp Coexistence. The business onboards its existing WhatsApp Business app number to the Cloud API through a partner, keeps messaging one-to-one in the app, and WhatsApp keeps the history in sync.
No. Chats stay in the app. If the business agrees to share its chat history during onboarding, the most recent 6 months of chat messages can be synchronized to the partner's software.
Disappearing messages, view once messages and live location are disabled for one-to-one chats, broadcast lists become read-only, and all linked devices are unlinked (you can re-link supported ones). Groups and calls are not supported through the API.
Yes. Meta states that messages sent through the WhatsApp Business app continue to be free, while messages sent through the Cloud API follow Cloud API pricing.
Meta lists approximately 14 days of primary device inactivity, or approximately 30 days for a companion device, among the reasons a coexistence number can be disconnected.
Numbers used in both the WhatsApp Business app and the Cloud API have a fixed throughput of 20 messages per second.