Meta charges per message, not per conversation. Rates differ by country and template category. Service messages are free.
Calculate My Cost ›Every WhatsApp template falls into one of four categories. Each has its own rate per country.
Promotions, offers, re-engagement campaigns. Highest rate category.
OTP codes, login verification. Some markets have a higher Auth-International rate for cross-border numbers.
Order confirmations, delivery updates, payment receipts. Usually the cheapest paid category.
Customer-initiated messages. Free globally.
Select your country — rates update instantly.
Rates effective April 1, 2026. Per-message pricing. Source: Meta WhatsApp Business Platform. Always verify at developers.facebook.com/docs/whatsapp/pricing.
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